It takes more than money- there's actual work to be done to turn our vision into a reality, and to bring our brand to life…

We decided on the name Eppig Brewing months ago- naming the brewery after Stephanie’s family, whom owned and operated breweries in Brooklyn, New York prior to Prohibition (and, discreetly, during). So now begins the process of creating a brand that can build on this history with a modern twist.  After the past few months, naming seems like the easy part. On to forming the legal framework for our company, lots of hours with very skilled attorneys and that is taken care of. Next is the critically-important logo, and after considering nearly 100 variations - this is the one!

 

Paperwork filed to ensure our name and logo were protected, and 7 months later (which makes nearly every other aspect seem speedy) our trademark is now licensed! Then there’s the branded merchandise giveaways - everyone loves freebies. Basic placeholder website, Twitter/Facebook/Instagram accounts- check. The people you absolutely must involve in your dream, it's a crazy diverse collection of industries. A team of lawyers, a CPA, bankers, engineers and construction experts, graphic designers, brokers of real estate & equipment, suppliers of barley & hops, just to name a few. Now we're in need of merchandise samples-thankfully Stephanie considers this “shopping” and took over that task! Moving forward with equipment options,  location scouting, and above all else- beer.